Looking at the way in which policies have been sold in the past, it’s clear that the majority of UK car owners see car retailers as being their primary source for warranty agreements.
Such retailers, as exemplified by dealerships, tend to have a high profile. That profile has usually been achieved through a mixture of factors, including their locations and advertising budgets.
Given their high visibility, they have good access to the warranty market. As a result of this visibility, warranty specialists have been happy to allow car retailers to sell policies on their behalf.
In effect, such retailers have effectively often operated as middlemen.
Some consumers will note that middlemen often lead to increased prices and worse deals for customers. Some analysts argue that this has been the case in this particular sector too.
It’s been clear for some time that cutting out the middlemen and getting in touch with specialist firms would be a good way to reduce the prices that we’re all paying.
The internet is now starting to provide such opportunities. Independent companies are starting to see the advantages of selling direct to UK car owners.
Online trading brings reduced costs for them, which is a positive factor driving change.
Similarly, those lower costs can be passed on to consumers, thus reducing the prices that we pay. Lower warranty prices are on the way and the internet holds the key.